WWE to Produce Localized Series for Middle East

[Big Red Machine]

Source: PWInsider

By Steven Fernandes on 2017-04-29 16:59:00

WWE and OSN issued apress release announcing a new localized show in Arabic featuring content from WWE programming called 'WWE wal3ooha', premiering May 8th on OSN Sports. WWE had announced this strategy for developing localized content with their international TV partners at their Business Partner Summit during WrestleMania weekend. A similar show for their 'Fox Sports Latin America' market is forthcoming.

The release reads as follows:

OSN and WWE announce exclusive new weekly Arabic show “WWE Wal3ooha”

DUBAI, UAE and STAMFORD, Conn. — OSN is bringing an all-new localized Arabic show to OSN Sports featuring the best action and family-friendly entertainment from WWE. “WWE Wal3ooha” premieres on OSN this Thursday, May 4, at 8 p.m. (KSA) on OSN Sports Action 1 HD, with repeat broadcast across the weekend, and anywhere, anytime access via OSN Play and OSN On Demand.

Titled “WWE Wal3ooha,” meaning “light it up,” the weekly show features hosts Moein Al Bastaki and Nathalie Mamo delivering exclusive interviews and highlights from the week’s key matches to WWE fans in the region.

The partnership between OSN and WWE provides unprecedented access to WWE Superstars, while featuring the latest big stories from Raw, SmackDown LIVE and pay-per-view events, specifically curated with localized Arabic WWE content, created for the region, from the region.

“We are excited to partner with OSN to bring our passionate fans original and localized content featuring their favorite WWE Superstars,” said Stephanie McMahon, WWE Chief Brand Officer. “’WWE Wal3ooha’ provides a new destination for our fans in the Middle East to enjoy WWE’s unique blend of action-packed, family-fun entertainment.”

Al Bastaki, a professional magician, and Mamo, a basketball star, bring more than 15 combined years of television to “WWE Wal3ooha.” The show is produced from the OSN Studios in Dubai

[Big Red Machine]

Source: PWInsider

Al Bastaki, a professional magician, and Mamo, a basketball star, bring more than 15 combined years of television to “WWE Wal3ooha.” The show is produced from the OSN Studios in Dubai

That is one odd combination of people.

[XIV]

Source: PWInsider

Al Bastaki, a professional magician, and Mamo, a basketball star, bring more than 15 combined years of television to “WWE Wal3ooha.” The show is produced from the OSN Studios in Dubai

That is one odd combination of people.

Very odd.

Neither with any Wrestling background. Odd.

[XIV]

I wonder where they'll try the UK Experiment next.

The UK championship tournament was a huge success and they're putting together a U.K. Show for the Network, where could they go next. Germany I suppose.

I would have actually preferred them to bring back the European Championship and have a European based show.

[KILLdozer]

I just don't really see what the UK championship is supposed to really be or about. Kind of like the United States championship, but not quite like the intercontinental championship. Ok lol.

[cero2k]

I just don't really see what the UK championship is supposed to really be or about. Kind of like the United States championship, but not quite like the intercontinental championship. Ok lol.

it's a regional title, WWE is trying to become its own NWA except they're creating all the promotions in the alliance.

The UK championship tournament was a huge success and they're putting together a U.K. Show for the Network, where could they go next. Germany I suppose.

knowing WWE, they consider UK as the whole European continent, my guesses are Japan, Mexico, India, China, and Australia

[KILLdozer]

Yeah it even says they're already working on doing something for "The Latin American market" .

Also, what the hell do a freaking magician and a former basketball player know about wrestling ?