The President of Bushiroad (NJPW's parent company) Takaaki Kidani wrote this in a column discussing the business ventures of his company's projects, including New Japan. He made mention of the fact that New Japan, while having substantially grown, is still a long way off from where they want to be. Being able to compete with companies like WWE and Magic the Gathering (since Bushiroad makes TCGs) are their long-term goals.
But he mentioned this, which is likely referring to the rumors floating lately of business conversations between New Japan and WWE:
One proposed idea would be for the WWE to show NJPW footage [on the Network], but this type of proposal just shows that they don't see us as competition.
Play NJPW footage on the Network, see if any of our wrestlers gain popularity, then buy that wrestler out; that's probably the extent of their thoughts on it.
It's a very obvious strategy.
Translation source:
Play NJPW footage on the Network, see if any of our wrestlers gain popularity, then buy that wrestler out; that's probably the extent of their thoughts on it.
It's a very obvious strategy.
Bushiroad column in question (it's in Japanese): http://bushiroad.com/company/column_22.html