WWE Needs A Third Brand...
Posted: Sep 23rd, '18, 11:16
Back in the day, WWE utilized OVW, and later FCW, as developmental territories. Kept away from public eye, you really had to go out of your way to see what WWE had brewing in the prep kitchen. But, for a few years, they also used they're reboot of ECW as a third official brand. Seen as it's own "brand", not on par with Raw or Smackdown, but it's own thing that would crossover to the other two shows periodically.
I think we're to that point once again. But not another ECW reboot, not an NXT upgrade, but a new brand. Along the lines of ECW's concept, but under a new name. Along the lines of NXT, but less "developmental" and more "doesn't belong in developmental". A place for Gargano, Ciampa, and Strong to go where they won't be buried. A place where Cesaro or Owens could pop in for a few weeks and give us some dream matches. A place where a Drew McIntyre, or Cody Rhodes, or Chad Gable could go to redefine themselves without leaving the company. A place where streaks and pasts could be recognized later on and not dismissed as "well... that was developmental..."
Triple H has mentioned several times that he'd like to treat NXT more like an indy, traveling his guys, cross-promoting. That sounds AMAZING, but you DON'T DO THAT with developmental! You do that here, and they COULD! You're developmental should not be selling PPV's! They're "developing"... it's not supposed to be a finished product. NXT should be WAY more Dakota Kai and Toothy Hawaiin Guy, and less Kairi Sane and EC3.
THIS show get's that Saturday TakeOver spot every three months, and a match on the co-branded ppvs. This show is the segway from the independents to the WWE Universe. Whether it's a Network Exclusive or sold to Fox (instead of NXT) it needs to happen.
I think we're to that point once again. But not another ECW reboot, not an NXT upgrade, but a new brand. Along the lines of ECW's concept, but under a new name. Along the lines of NXT, but less "developmental" and more "doesn't belong in developmental". A place for Gargano, Ciampa, and Strong to go where they won't be buried. A place where Cesaro or Owens could pop in for a few weeks and give us some dream matches. A place where a Drew McIntyre, or Cody Rhodes, or Chad Gable could go to redefine themselves without leaving the company. A place where streaks and pasts could be recognized later on and not dismissed as "well... that was developmental..."
Triple H has mentioned several times that he'd like to treat NXT more like an indy, traveling his guys, cross-promoting. That sounds AMAZING, but you DON'T DO THAT with developmental! You do that here, and they COULD! You're developmental should not be selling PPV's! They're "developing"... it's not supposed to be a finished product. NXT should be WAY more Dakota Kai and Toothy Hawaiin Guy, and less Kairi Sane and EC3.
THIS show get's that Saturday TakeOver spot every three months, and a match on the co-branded ppvs. This show is the segway from the independents to the WWE Universe. Whether it's a Network Exclusive or sold to Fox (instead of NXT) it needs to happen.