WWE Draws Good Viewership Numbers
Posted: Sep 1st, '16, 19:57
Source: Wrestling Observer Newsletter
Smackdown on 8/30 did its biggest audience since the draft show, with 2,835,000 viewers.
The show was up 4.5 percent from last week. At first thought, you’d think it was the buzz coming off the Raw show the night before and the Daniel Bryan/Miz angle which they had to quickly get away from for the increase. But the increase was almost entirely in viewers over the age of 50, so that’s less likely the reason.
The show placed second to Haves and Have Nots on Oprah (2,954,000 viewers) on cable.
The show did a 0.75 in 12-17 (down 2.6 percent from last week), 0.73 in 18-34 (down 5.2 percent from last week), 1.09 in 35-49 (down 8.4 percent from last week) and 1.13 in 50+ (up 11.9 percent).
The show did 60.4 percent males in 18-49 and 66.6 percent males in 12-17.
Raw on 8/29, built around a week’s worth of push for the four-way for the Universal title did a 2.38 rating and 3,413,000 viewers (1.56 viewers per home), the best number for a show not the day after a PPV since the show eight days after WrestleMania. It was not only up three percent from the day after SummerSlam number (which was a disappointment to me), but it was the largest audience for Raw with the exception of the 6/20 show, the day after Money in the Bank, since Mania season.
There was a lack of competition, which WWE won’t be so lucky with going forward. Monday Night Football starts with a doubleheader on 9/12, so next week, on Labor Day, which usually hurts the ratings slightly, will be the last “free” week.
Obviously it was the title match that drew the number, as the third hour had very little drop from the second hour, and was actually the highest rated in the 18-49 demo. The key take from the rating is that even though it was just created a few weeks ago, the Universal title meant something significant to the audience at large. One could argue based on the reaction to the match that it, being on Raw, is already the top title in the promotion even though the Dean Ambrose belt is the historical belt.
While the number would be up considering expectations, not being after a PPV, it was actually down from last week in most demos, with the increases from last week coming exclusively from those under the age of 12 and over the age of 50, and a one percent increase in teenage girls. There was a male drop from last week across the board, but fairly big among teenagers, with males down 18.2 percent from the prior week.
Raw was third for the night behind Rizzoli and Isles (4,829,000 viewers) and Major Crimes (3,981,000 viewers) on TNT.
The three hours saw the 8 p.m. hour do 3,392,000 viewers; the 9 p.m. hour did 3,438,000 viewers and the 10 p.m. hour did 3,409,000 viewers.
The show did a 0.92 in 12-17 (down 5.1 percent); 0.96 in 18-34 (down 3.0 percent), 1.38 in 35-49 (down 8.6 percent) and 1.29 in 50+up (up 7.5 percent).
The show did 62.0 percent male viewers in 18-49 and 58.8 percent males in 12-17.
Smackdown on 8/30 did its biggest audience since the draft show, with 2,835,000 viewers.
The show was up 4.5 percent from last week. At first thought, you’d think it was the buzz coming off the Raw show the night before and the Daniel Bryan/Miz angle which they had to quickly get away from for the increase. But the increase was almost entirely in viewers over the age of 50, so that’s less likely the reason.
The show placed second to Haves and Have Nots on Oprah (2,954,000 viewers) on cable.
The show did a 0.75 in 12-17 (down 2.6 percent from last week), 0.73 in 18-34 (down 5.2 percent from last week), 1.09 in 35-49 (down 8.4 percent from last week) and 1.13 in 50+ (up 11.9 percent).
The show did 60.4 percent males in 18-49 and 66.6 percent males in 12-17.
Raw on 8/29, built around a week’s worth of push for the four-way for the Universal title did a 2.38 rating and 3,413,000 viewers (1.56 viewers per home), the best number for a show not the day after a PPV since the show eight days after WrestleMania. It was not only up three percent from the day after SummerSlam number (which was a disappointment to me), but it was the largest audience for Raw with the exception of the 6/20 show, the day after Money in the Bank, since Mania season.
There was a lack of competition, which WWE won’t be so lucky with going forward. Monday Night Football starts with a doubleheader on 9/12, so next week, on Labor Day, which usually hurts the ratings slightly, will be the last “free” week.
Obviously it was the title match that drew the number, as the third hour had very little drop from the second hour, and was actually the highest rated in the 18-49 demo. The key take from the rating is that even though it was just created a few weeks ago, the Universal title meant something significant to the audience at large. One could argue based on the reaction to the match that it, being on Raw, is already the top title in the promotion even though the Dean Ambrose belt is the historical belt.
While the number would be up considering expectations, not being after a PPV, it was actually down from last week in most demos, with the increases from last week coming exclusively from those under the age of 12 and over the age of 50, and a one percent increase in teenage girls. There was a male drop from last week across the board, but fairly big among teenagers, with males down 18.2 percent from the prior week.
Raw was third for the night behind Rizzoli and Isles (4,829,000 viewers) and Major Crimes (3,981,000 viewers) on TNT.
The three hours saw the 8 p.m. hour do 3,392,000 viewers; the 9 p.m. hour did 3,438,000 viewers and the 10 p.m. hour did 3,409,000 viewers.
The show did a 0.92 in 12-17 (down 5.1 percent); 0.96 in 18-34 (down 3.0 percent), 1.38 in 35-49 (down 8.6 percent) and 1.29 in 50+up (up 7.5 percent).
The show did 62.0 percent male viewers in 18-49 and 58.8 percent males in 12-17.