On-Air Product Advertisement:
-- Mountain Dew "presents Night of Champions" - 07s
-- Just for men & Victory Motorcycles "presents Raw" - 12s

Future Shows and programming:
-- 2 x Night of Champions, Lesnar vs Cena - (23s and 29s) 52s
-- Main Event, Rollins vs RVD - 16s
-- Smackdown, Show/henry vs Wyatts - 21s
-- Raw next week, Highlight Reel - 18s

WWE Network
-- 2 x Michael Cole & Co. announces new content to the WWE Network - (1m03s and 1m19s) 2m 27s
-- WWE Network commercial - 17s

"Tonight on Raw" Advertisement:
They advertised for later content 14 times total on Raw which took a combined 4 minutes and 20 seconds. Im not gonna bother typing it all down. I will however tell you that:

-- John Cena vs Bray Wyatt was announced 7 times which in total was 1 minute 48 seconds - Which was more time than the Ziggler - Mizdow match!

Recaps and Full-Screen Replays:
-- Last nights Raw had 9 recaps from Summerslam and last week's Raw. Raw also featured 5 full-screen replays of content that literally just happened a few seconds before! In total the Raw recaps and full-screen replays took 8 minutes and 35 seconds.

Other Fun Facts:
-- The price of the WWE Network was mentioned 7 times
-- The Mountain Dew Logo was showed 11 times (at least)
-- Visual advertisements during matches included Total Divas on E!, 2x the WWE Card Game and 4x WWE Network content
-- ...and god knows how often they mentioned something from twitter.

TL.DR: In Total (and combined with all the commercials ofc.), Raw spend circa 1 hour, 1 minute and 40 seconds on Commercials, Advertisements and Recaps, which was almost 15 minutes more than the time spend on actual matches