Vince McMahon Interview With Playboy (2001)
Posted: Apr 24th, '13, 20:28
This is a long read, but I can't encourage you enough to read it in it's entirety . I got to thinking today about all the wrestler shoot interviews out there, that I'd never seen anything like that from Vince McMahon. Media interviews mostly dealing with scandals and tragedy, a few random snippets from DVD's like The History of Wrestlemania, and third party tales give us an idea of his character, but he's mostly shut off. I'll warn you, he doesn't hold back here (putting crumpled leaves inside of a girl for example :-s ), and was very eye opening, to me anyway, as to how much I didn't know about the man who is Mr McMahon.
This was during the build up for the debut of the XFL, so after a short bio, the first post is mostly about that, the second is where the wrestling and the personal life get's talked about.
Bob-O
Playboy Magazine - February 2001
Get ready for X-rated football. After the Super Bowl (that showcase for prima donnas and pantywaists) comes a whole new ball game--a game with more blood and guts, kicks in the nuts and sheer smash mouth spectacle than the cold, corporate National Football League could ever give you.
That's the hype, anyway. And whether you call it XFL PR or XFL BS, this new pro league is a bold play by XFL founder Vince McMahon, the hypemaster with balls as brassy as the wrestling shows that made him a billionaire.
Will the XFL win America's football fans over? NBC thought enough of its chances that the network invested $50 million in the league and will televise XFL games in prime time. The reason? McMahon, the giant-killer who turned pro wrestling from an obscure sideshow into a TV heavyweight more popular than college football or the NBA. He's the starmaker who turned Steve Williams and Dwayne Johnson into Stone Cold Steve Austin and the Rock, two of the biggest names in trashtainment. McMahon, 55, is the guy who created modern pro wrestling by admitting that the sport is fake. He let fans in on the joke, then proceeded to bowl them over with a sublimely ridiculous show, a crazed sitcom or soap complete with lewd jokes, backstage intrigue and operatic wars in the ring. Fake? Of course! Everybody knew it, and millions of World Wrestling Federation fans played along with the gag. Unlike the rubes they're purported to be, WWF lovers are attuned to modern media: At one of the WWF's weekly Raw Is War spectaculars, a McMahon fan held up a sign that read MONDAY NIGHT FOOTBALL IS FAKE.
What's real and what's fake? McMahon knows the difference. And of all the things he is--WWF kingpin, actor-brawler playing the evil Mr. McMahon in his own shows, XFL creator, proud father, horny husband, Forbes 400 media mogul--he is foremost a fighter. His ring exploits may be a soap opera on steroids, but go up against him in a boardroom or a back alley and you're in for a beating.
McMahon grew up in Havelock, North Carolina, with an abusive stepfather and a mean streak wider than a country road. He learned to fight dirty. After years of street brawls and minor crimes, young Vince got shipped off to military school, where he was court-martialed. But somehow he stayed out of jail long enough to run headlong into a game as reckless and raw as he was, a game that was in his blood.
On a trip to visit his real father--a man long divorced from Vince's vivacious, five-times-married mother--the kid got a look at dad's business: pro wrestling, a "sport" that featured snarling men in leotards who pretended to beat the crap out of each other. It was the same sideshow his grandfather had promoted before Vince's father took over, and the boy was hooked in a heartbeat. But his dad told him to find steadier work. "Get a nice government job," said his father. Only after years of waiting and pestering was Vince McMahon allowed to promote a few cards in the backwaters of his father's wrestling circuit.
The rest is a hell of a story line: Eager young huckster turns regional circuit into national spectacle, body-slams cable competitors, gets famous, expands empire into action figures and restaurants, makes first billion, rides 150 mph motorcycle into sunset.
Except that in this story, nothing is as simple as it seems. In fact, McMahon's road to the top was full of potholes. There was bankruptcy, federal charges that he'd distributed steroids to wrestlers, a media war with Ted Turner. There was trouble in his marriage to Linda McMahon, the highschool sweetheart who became his wife and chief executive of the WWF. There was the death of WWF star Owen Hart in a ring accident, and McMahon's decision to let the show go on after Hart's body was whisked away. There was and is the persistent charge that McMahon is a cultural bogeyman, a panderer who owes his wealth to bulked-up lugs and their babes, cartoon pimps and their ho trains--the lowest of lowbrow TV.
McMahon answers with a shrug: "That's what the people want."
He can afford to be a little smug. After trailing Turner's World Championship Wrestling in the ratings for almost 100 straight weeks, McMahon's WWF smacked its rival down and now crushes WCW week after week. Chyna, the WWF women's star, got raw in the November 2000 PLAYBOY and made that issue a newsstand sellout. The Rock drew roars at last summer's Republican Convention, then turned up at the MTV awards and got bigger props than Eminem. And now, with Stone Cold Steve Austin back from injury rehab to complete the all-star team and the XFL about to kick off its inaugural season, McMahon is the most powerful figure in the field that he calls sports entertainment.
Is the McMahon of the hour a hero or a villain--in wrestling talk, a face or a heel? What makes him tick people off? And just how good is he in bed? We sent sports talker Kevin Cook, who hosts a daily show, The Skybox, on eYada.com, to ask. Cook reports:
"McMahon is as subtle as a concussion. He's big--6'2", 230--and in scary shape for a man of 55. He ticked me off at first. I arrived on time at WWF headquarters, a glass box in Stamford, Connecticut festooned with big black flags that make the building look like a pirate ship, and I waited for three hours while he finished up some business meetings. Pacing in his reception room, I watched that Monday's Raw Is War on 12 screens flanking a backlit WWF logo on the wall. A portrait of the rock glared down at a jumbo floral display in the middle of the room. The flowers were plastic.
"At last I was ushered into his office: black-and-white wallpaper, stark red highlights, WWF magazines and posters neatly arrayed, a panoramic fourth-floor view of leafy Stamford with Long Island Sound in the distance. After a muscular handshake he said, 'Let's go.'
"In the next three-plus hours he would laugh a lot, roll his eyes theatrically, whistle for effect, jump from his chair to act out wrestling moves. He would talk openly about his businesses, his background, his family, about love and Raw and feeling like you have a 12-foot penis, and he would carefully couch a surprising revelation about sexual abuse.
"I'm no WWF fan, but after hours of back-and-forth with McMahon as dusk and then darkness rolled over Stamford, I can tell you that I'd want this guy on my side in a fight.
"With the first XFL games coming in February, we started with football talk."
PLAYBOY: At the press conference announcing the XFL, you said your league was for real men, not "pantywaists." You questioned the manhood of guys like Joe Montana, John Elway and Brett Favre.
MCMAHON: I did not. I said it's not a league for pantywaists, that's true. But I was really talking about how the NFL has changed football. The billionaire owners--or at least millionaire owners--have changed the rules to protect their prime investment, the quarterback. It's ostensibly for the safety of the performer, but that hasn't got a damn thing to do with the game. Once you do that, it's no longer football as we know it and love it.
PLAYBOY: And the XFL will be?
MCMAHON: We're not going to protect the investment like NFL owners have: one hand on the quarterback and the whistle blows. It's not that way in collge, it's not that way in high school and it won't be that way in our league. I played both offense and defense in my day, and I remember what you're taught on defense: Knock the quarterback out of the game.
PLAYBOY: Once there's a famous XFL quarterback, you might be tempted to protect him, change the rules----
MCMAHON: No. It's part of the game--knock the quarterback out. Now what? You go to the backup, and maybe you run more-fundamental plays. That's how it used to be in the NFL. It changes things: When you draft your backs, you'll want guys who are versatile, who can run and throw. The NFL would have Mr. and Mrs. America believe that there are only a few players who can make it in the NFL, but there's plenty of talent. There's a Super Bowl MVP who proved my point. For years no NFL team would give Kurt Warner a chance, and he languished in the Arena Football League. Next thing you know he's MVP of the Super Bowl. I'm not saying every XFL player is of that caliber, but they'll sure as hell have the same heart.
PLAYBOY: Do you agree with those who say the level of play in the XFL will be between Arena football and the NFL?
MCMAHON: I'd say between the very best college ball and the NFL. But we'll have our breakouts, names you haven't heard yet. You'll get to know the XFL stars' personalities--unlike in the NFL, which wants to keep everything secret except the NFL. They don't promote individuality. They won't let you celebrate in the end zone, and they have uniform police. They'll fine a 330-pound guy for letting his jersey hang out. They wouldn't let Jim McMahon wear a headband when he played for the Bears. It's downright un-American! The XFL will give you reality. And it's going to be easier to produce than World Wrestling Federation entertainment, where we start with a blank page and have to write characterizations and verbiage. Now we can turn the camera on charismatic individuals and let them be themselves. One thing I'll insist on is that they not be politically correct. I can't stand politically correct.
PLAYBOY: You're the antidote to politically correct.
MCMAHON: People lie through their teeth with that stuff. I hate liars. I hate half-truths. I told Rusty Tillman, head coach of the New York and New Jersey Hitmen, "Rusty, the moment you're not yourself, I guarantee that I will be in your face. Physically as well as figuratively. Then we'll see what kind of fun we have."
PLAYBOY: Hall of Famer Dick Butkus is the XFL director of competition. You'd get in his face, too?
MCMAHON: Oh my God, yes! And Butkus knows it. That will be damn good TV.
PLAYBOY: What do the coaches think of your style?
MCMAHON: Rusty said, "Vince, when I coached for the Raiders I swore a lot. Then I was told we had to change our image. I couldn't say '****.'" I told Rusty he wouldn't have that problem in the XFL. It's not just that the word refers to my favorite thing to do in life. It's that we want communication that's visceral. Our cameras and microphones are going to capture everything as we go inside what may be the greatest sporting event on television other than the Olympics: pro football. The NFL doesn't want the real game exposed. They have a corporate image to protect. But we'll give you the whole show, a reality show inside a sporting event.
PLAYBOY: Should the NFL be worried?
MCMAHON: They have their audience. I think we'll have their audience, too, and more. We'll have a new audience that does not watch Monday Night Football. A younger demographic that advertisers want. Monday Night ratings are down, but sponsors can see that we're going to grow. Why? Because we look at everything as an entertainment vehicle. Nothing is sacred. We're not encumbered by the usual rules. That's something that comes from my life, something that could have been a negative but turned out to be a plus. Most people grow up in a structured environment, but I didn't. That gives you the ability to fall on your face, to get into trouble, and if you live through it, you don't know limitations--other than physical ones, which I'm just learning about at 55 years old.
PLAYBOY: We'll come back to your bouncy childhood, but first let's talk a little more about the XFL. You and NBC each own 50 percent of the league. So who has final cut? Who makes the big decisions?
MCMAHON: That's very clear. I've worked with NBC sports chief Dick Ebersol for years. He's one of my best friends. On the day we announced the XFL, Dick called and said, "What would you think about Saturday night--in prime time?" Getting that credibility, being in that NBC pipeline, was worth giving up 50 percent ownership. But the creative input is mine. Dick told me from the get-go: "This is your vision, and we don't want NBC screwing it up."
You know, the networks aren't doing that well. They need entrepreneurial spirit, and that's what we bring. For better or for worse, the XFL will revolutionize the way you watch sports.
PLAYBOY: What about the credibility question? When there's a thrilling flea-flicker, won't people way it was scripted?
MCMAHON: There will be controversy. If there isn't, we'll create it. But the real show is on the sidelines, in the stands, in the locker rooms, and we're going to show it all. Not the lily-white, pasteurized, homogenized pro football that the NFL wants to sell you. You're going to see passion, the passion players have for winning and coaches have for motivating, and you'll see it live, because our cameras and mikes are right there. Someone drops a pass in the end zone? When he comes off the field, we're there.
PLAYBOY: He's got to talk about it right away?
MCMAHON: Oh, yeah.
PLAYBOY: Can you say "****" on NBC?
MCMAHON: You can say it, but it will be bleeped out. You'll definitely see coaches, players and fans in the throes of passion, saying and doing things they would otherwise never think of. The linemen who love contact--they're trying to rip somebody's head off! It's all part of our reality show, the one no one else would have the balls to do.
PLAYBOY: Will you market-research the XFL they way you do the WWF?
MCMAHON: Yes. Not only with exit polls and focus groups but also with the empirical sort of research we do all the time. With the WWF we're in contact with our consumers more than 200 nights a year. They cheer, they boo. That's how they tell us what they like, and we're good listeners. Our shows are totally interactive. The fans are part of the show, and sometimes they surprise me.
PLAYBOY: When have they surprised you?
MCMAHON: We had a character, Val Venis, this alleged porn star we thought would be the consummate heel. But when Val's music plays and he walks out, people cheer: "Val! Yeah! All right!" That surprised me. Of course, that character has evolved--he's joined a group called RTC, Right to Censor.
PLAYBOY: He's a good guy now.
MCMAHON: No, he's not. He has seen the light and joined Senator Lieberman's clan. Which doesn't make him a good guy, OK?
PLAYBOY: You don't like the way Joseph Lieberman invokes God in speeches and talks about cleaning up Hollywood and other bastions of so-called trashy or violent entertainment. Is he at the top of your enemies list?
MCMAHON: Anyone who is against freedom of expression would be up there.
PLAYBOY: And he's reaching the top.
MCMAHON: [Whistles] Yes, he is. Lieberman's scary. Not so much for my business but for our country. I think it was his first speech after Al Gore introduced him as the vice presidential candidate, and Lieberman called it a miracle and gave all thanks to God--I'm paraphrasing--and I thought, Wow, if this guy thinks he's got a closer connection to God than I have, or than anybody else in America has, that's not good. He's not the Pope. He's not a religious leader. So either (a) he actually thinks he's closer to God, or (b) he's a hypocritical politician using God to garner votes. Then I hear that they're going to give Hollywood X number of days to respond--that's scary.
PLAYBOY: Do you feel you're more in touch with the public than politicians or corporate leaders are?
MCMAHON: Take the NFL. The suits over there don't know their audience. In corporate America, at the highest level, they don't usually have a clue about what their consumers want. They drive Aston Martins, so they think everybody does. They belong to a country club, they think everybody does. It's easy to fall into that trap, but I couldn't do it if I wanted to. I loathe that. I am of the people. If I have a gift, it's the gift of understanding common, ordinary people.
PLAYBOY: How do you understand your fan base?
MCMAHON: It's real, broad-based Americana. The teen audience appreciates us, yet we're sophisticated enough that our female audience is growing by leaps and bounds. We're growing across the board, not just among the male-dominated 12-34-year-olds. We own that audience, but I don't say, "Great, we own 12 to 34, so let's focus on them." If you start narrowcasting, you'll make mistakes.
This was during the build up for the debut of the XFL, so after a short bio, the first post is mostly about that, the second is where the wrestling and the personal life get's talked about.
Bob-O
Playboy Magazine - February 2001
Get ready for X-rated football. After the Super Bowl (that showcase for prima donnas and pantywaists) comes a whole new ball game--a game with more blood and guts, kicks in the nuts and sheer smash mouth spectacle than the cold, corporate National Football League could ever give you.
That's the hype, anyway. And whether you call it XFL PR or XFL BS, this new pro league is a bold play by XFL founder Vince McMahon, the hypemaster with balls as brassy as the wrestling shows that made him a billionaire.
Will the XFL win America's football fans over? NBC thought enough of its chances that the network invested $50 million in the league and will televise XFL games in prime time. The reason? McMahon, the giant-killer who turned pro wrestling from an obscure sideshow into a TV heavyweight more popular than college football or the NBA. He's the starmaker who turned Steve Williams and Dwayne Johnson into Stone Cold Steve Austin and the Rock, two of the biggest names in trashtainment. McMahon, 55, is the guy who created modern pro wrestling by admitting that the sport is fake. He let fans in on the joke, then proceeded to bowl them over with a sublimely ridiculous show, a crazed sitcom or soap complete with lewd jokes, backstage intrigue and operatic wars in the ring. Fake? Of course! Everybody knew it, and millions of World Wrestling Federation fans played along with the gag. Unlike the rubes they're purported to be, WWF lovers are attuned to modern media: At one of the WWF's weekly Raw Is War spectaculars, a McMahon fan held up a sign that read MONDAY NIGHT FOOTBALL IS FAKE.
What's real and what's fake? McMahon knows the difference. And of all the things he is--WWF kingpin, actor-brawler playing the evil Mr. McMahon in his own shows, XFL creator, proud father, horny husband, Forbes 400 media mogul--he is foremost a fighter. His ring exploits may be a soap opera on steroids, but go up against him in a boardroom or a back alley and you're in for a beating.
McMahon grew up in Havelock, North Carolina, with an abusive stepfather and a mean streak wider than a country road. He learned to fight dirty. After years of street brawls and minor crimes, young Vince got shipped off to military school, where he was court-martialed. But somehow he stayed out of jail long enough to run headlong into a game as reckless and raw as he was, a game that was in his blood.
On a trip to visit his real father--a man long divorced from Vince's vivacious, five-times-married mother--the kid got a look at dad's business: pro wrestling, a "sport" that featured snarling men in leotards who pretended to beat the crap out of each other. It was the same sideshow his grandfather had promoted before Vince's father took over, and the boy was hooked in a heartbeat. But his dad told him to find steadier work. "Get a nice government job," said his father. Only after years of waiting and pestering was Vince McMahon allowed to promote a few cards in the backwaters of his father's wrestling circuit.
The rest is a hell of a story line: Eager young huckster turns regional circuit into national spectacle, body-slams cable competitors, gets famous, expands empire into action figures and restaurants, makes first billion, rides 150 mph motorcycle into sunset.
Except that in this story, nothing is as simple as it seems. In fact, McMahon's road to the top was full of potholes. There was bankruptcy, federal charges that he'd distributed steroids to wrestlers, a media war with Ted Turner. There was trouble in his marriage to Linda McMahon, the highschool sweetheart who became his wife and chief executive of the WWF. There was the death of WWF star Owen Hart in a ring accident, and McMahon's decision to let the show go on after Hart's body was whisked away. There was and is the persistent charge that McMahon is a cultural bogeyman, a panderer who owes his wealth to bulked-up lugs and their babes, cartoon pimps and their ho trains--the lowest of lowbrow TV.
McMahon answers with a shrug: "That's what the people want."
He can afford to be a little smug. After trailing Turner's World Championship Wrestling in the ratings for almost 100 straight weeks, McMahon's WWF smacked its rival down and now crushes WCW week after week. Chyna, the WWF women's star, got raw in the November 2000 PLAYBOY and made that issue a newsstand sellout. The Rock drew roars at last summer's Republican Convention, then turned up at the MTV awards and got bigger props than Eminem. And now, with Stone Cold Steve Austin back from injury rehab to complete the all-star team and the XFL about to kick off its inaugural season, McMahon is the most powerful figure in the field that he calls sports entertainment.
Is the McMahon of the hour a hero or a villain--in wrestling talk, a face or a heel? What makes him tick people off? And just how good is he in bed? We sent sports talker Kevin Cook, who hosts a daily show, The Skybox, on eYada.com, to ask. Cook reports:
"McMahon is as subtle as a concussion. He's big--6'2", 230--and in scary shape for a man of 55. He ticked me off at first. I arrived on time at WWF headquarters, a glass box in Stamford, Connecticut festooned with big black flags that make the building look like a pirate ship, and I waited for three hours while he finished up some business meetings. Pacing in his reception room, I watched that Monday's Raw Is War on 12 screens flanking a backlit WWF logo on the wall. A portrait of the rock glared down at a jumbo floral display in the middle of the room. The flowers were plastic.
"At last I was ushered into his office: black-and-white wallpaper, stark red highlights, WWF magazines and posters neatly arrayed, a panoramic fourth-floor view of leafy Stamford with Long Island Sound in the distance. After a muscular handshake he said, 'Let's go.'
"In the next three-plus hours he would laugh a lot, roll his eyes theatrically, whistle for effect, jump from his chair to act out wrestling moves. He would talk openly about his businesses, his background, his family, about love and Raw and feeling like you have a 12-foot penis, and he would carefully couch a surprising revelation about sexual abuse.
"I'm no WWF fan, but after hours of back-and-forth with McMahon as dusk and then darkness rolled over Stamford, I can tell you that I'd want this guy on my side in a fight.
"With the first XFL games coming in February, we started with football talk."
PLAYBOY: At the press conference announcing the XFL, you said your league was for real men, not "pantywaists." You questioned the manhood of guys like Joe Montana, John Elway and Brett Favre.
MCMAHON: I did not. I said it's not a league for pantywaists, that's true. But I was really talking about how the NFL has changed football. The billionaire owners--or at least millionaire owners--have changed the rules to protect their prime investment, the quarterback. It's ostensibly for the safety of the performer, but that hasn't got a damn thing to do with the game. Once you do that, it's no longer football as we know it and love it.
PLAYBOY: And the XFL will be?
MCMAHON: We're not going to protect the investment like NFL owners have: one hand on the quarterback and the whistle blows. It's not that way in collge, it's not that way in high school and it won't be that way in our league. I played both offense and defense in my day, and I remember what you're taught on defense: Knock the quarterback out of the game.
PLAYBOY: Once there's a famous XFL quarterback, you might be tempted to protect him, change the rules----
MCMAHON: No. It's part of the game--knock the quarterback out. Now what? You go to the backup, and maybe you run more-fundamental plays. That's how it used to be in the NFL. It changes things: When you draft your backs, you'll want guys who are versatile, who can run and throw. The NFL would have Mr. and Mrs. America believe that there are only a few players who can make it in the NFL, but there's plenty of talent. There's a Super Bowl MVP who proved my point. For years no NFL team would give Kurt Warner a chance, and he languished in the Arena Football League. Next thing you know he's MVP of the Super Bowl. I'm not saying every XFL player is of that caliber, but they'll sure as hell have the same heart.
PLAYBOY: Do you agree with those who say the level of play in the XFL will be between Arena football and the NFL?
MCMAHON: I'd say between the very best college ball and the NFL. But we'll have our breakouts, names you haven't heard yet. You'll get to know the XFL stars' personalities--unlike in the NFL, which wants to keep everything secret except the NFL. They don't promote individuality. They won't let you celebrate in the end zone, and they have uniform police. They'll fine a 330-pound guy for letting his jersey hang out. They wouldn't let Jim McMahon wear a headband when he played for the Bears. It's downright un-American! The XFL will give you reality. And it's going to be easier to produce than World Wrestling Federation entertainment, where we start with a blank page and have to write characterizations and verbiage. Now we can turn the camera on charismatic individuals and let them be themselves. One thing I'll insist on is that they not be politically correct. I can't stand politically correct.
PLAYBOY: You're the antidote to politically correct.
MCMAHON: People lie through their teeth with that stuff. I hate liars. I hate half-truths. I told Rusty Tillman, head coach of the New York and New Jersey Hitmen, "Rusty, the moment you're not yourself, I guarantee that I will be in your face. Physically as well as figuratively. Then we'll see what kind of fun we have."
PLAYBOY: Hall of Famer Dick Butkus is the XFL director of competition. You'd get in his face, too?
MCMAHON: Oh my God, yes! And Butkus knows it. That will be damn good TV.
PLAYBOY: What do the coaches think of your style?
MCMAHON: Rusty said, "Vince, when I coached for the Raiders I swore a lot. Then I was told we had to change our image. I couldn't say '****.'" I told Rusty he wouldn't have that problem in the XFL. It's not just that the word refers to my favorite thing to do in life. It's that we want communication that's visceral. Our cameras and microphones are going to capture everything as we go inside what may be the greatest sporting event on television other than the Olympics: pro football. The NFL doesn't want the real game exposed. They have a corporate image to protect. But we'll give you the whole show, a reality show inside a sporting event.
PLAYBOY: Should the NFL be worried?
MCMAHON: They have their audience. I think we'll have their audience, too, and more. We'll have a new audience that does not watch Monday Night Football. A younger demographic that advertisers want. Monday Night ratings are down, but sponsors can see that we're going to grow. Why? Because we look at everything as an entertainment vehicle. Nothing is sacred. We're not encumbered by the usual rules. That's something that comes from my life, something that could have been a negative but turned out to be a plus. Most people grow up in a structured environment, but I didn't. That gives you the ability to fall on your face, to get into trouble, and if you live through it, you don't know limitations--other than physical ones, which I'm just learning about at 55 years old.
PLAYBOY: We'll come back to your bouncy childhood, but first let's talk a little more about the XFL. You and NBC each own 50 percent of the league. So who has final cut? Who makes the big decisions?
MCMAHON: That's very clear. I've worked with NBC sports chief Dick Ebersol for years. He's one of my best friends. On the day we announced the XFL, Dick called and said, "What would you think about Saturday night--in prime time?" Getting that credibility, being in that NBC pipeline, was worth giving up 50 percent ownership. But the creative input is mine. Dick told me from the get-go: "This is your vision, and we don't want NBC screwing it up."
You know, the networks aren't doing that well. They need entrepreneurial spirit, and that's what we bring. For better or for worse, the XFL will revolutionize the way you watch sports.
PLAYBOY: What about the credibility question? When there's a thrilling flea-flicker, won't people way it was scripted?
MCMAHON: There will be controversy. If there isn't, we'll create it. But the real show is on the sidelines, in the stands, in the locker rooms, and we're going to show it all. Not the lily-white, pasteurized, homogenized pro football that the NFL wants to sell you. You're going to see passion, the passion players have for winning and coaches have for motivating, and you'll see it live, because our cameras and mikes are right there. Someone drops a pass in the end zone? When he comes off the field, we're there.
PLAYBOY: He's got to talk about it right away?
MCMAHON: Oh, yeah.
PLAYBOY: Can you say "****" on NBC?
MCMAHON: You can say it, but it will be bleeped out. You'll definitely see coaches, players and fans in the throes of passion, saying and doing things they would otherwise never think of. The linemen who love contact--they're trying to rip somebody's head off! It's all part of our reality show, the one no one else would have the balls to do.
PLAYBOY: Will you market-research the XFL they way you do the WWF?
MCMAHON: Yes. Not only with exit polls and focus groups but also with the empirical sort of research we do all the time. With the WWF we're in contact with our consumers more than 200 nights a year. They cheer, they boo. That's how they tell us what they like, and we're good listeners. Our shows are totally interactive. The fans are part of the show, and sometimes they surprise me.
PLAYBOY: When have they surprised you?
MCMAHON: We had a character, Val Venis, this alleged porn star we thought would be the consummate heel. But when Val's music plays and he walks out, people cheer: "Val! Yeah! All right!" That surprised me. Of course, that character has evolved--he's joined a group called RTC, Right to Censor.
PLAYBOY: He's a good guy now.
MCMAHON: No, he's not. He has seen the light and joined Senator Lieberman's clan. Which doesn't make him a good guy, OK?
PLAYBOY: You don't like the way Joseph Lieberman invokes God in speeches and talks about cleaning up Hollywood and other bastions of so-called trashy or violent entertainment. Is he at the top of your enemies list?
MCMAHON: Anyone who is against freedom of expression would be up there.
PLAYBOY: And he's reaching the top.
MCMAHON: [Whistles] Yes, he is. Lieberman's scary. Not so much for my business but for our country. I think it was his first speech after Al Gore introduced him as the vice presidential candidate, and Lieberman called it a miracle and gave all thanks to God--I'm paraphrasing--and I thought, Wow, if this guy thinks he's got a closer connection to God than I have, or than anybody else in America has, that's not good. He's not the Pope. He's not a religious leader. So either (a) he actually thinks he's closer to God, or (b) he's a hypocritical politician using God to garner votes. Then I hear that they're going to give Hollywood X number of days to respond--that's scary.
PLAYBOY: Do you feel you're more in touch with the public than politicians or corporate leaders are?
MCMAHON: Take the NFL. The suits over there don't know their audience. In corporate America, at the highest level, they don't usually have a clue about what their consumers want. They drive Aston Martins, so they think everybody does. They belong to a country club, they think everybody does. It's easy to fall into that trap, but I couldn't do it if I wanted to. I loathe that. I am of the people. If I have a gift, it's the gift of understanding common, ordinary people.
PLAYBOY: How do you understand your fan base?
MCMAHON: It's real, broad-based Americana. The teen audience appreciates us, yet we're sophisticated enough that our female audience is growing by leaps and bounds. We're growing across the board, not just among the male-dominated 12-34-year-olds. We own that audience, but I don't say, "Great, we own 12 to 34, so let's focus on them." If you start narrowcasting, you'll make mistakes.