WWE Raw ratings down six percent, little audience drop during show

[Big Red Machine]

Source: www.F4WOnline.com

By Dave Meltzer | @davemeltzerWON | Jul 10, 2019 1:58 pm


Raw on Monday did 2.35 million viewers, which would have to be considered good by modern standards, particularly against the Home Run Derby.

The Home Run Derby on ESPN did 5.35 million viewers. Raw was seventh for the night on cable, trailing the Home Run Derby, the Home Run Derby prelims, and news shows.

It was down six percent from last week. Raw last year on Home Run Derby night was down nine percent and the year-to-year drop was five percent, one of the lowest in recent memories.

The key was very little audience drop throughout the show, with only a 2.6 percent first-to-third hour drop. The key is once again that women stayed with the show and actually gained over the three hours, with women 18-49 gaining 7.7 percent throughout the show, a figure unheard of for modern Raw.

While the surprisingly good number can partially be traced to last week's show, the gains during the episode, especially given the competition, can only be traced to what was pushed for the third hour.

The third hour was built around Ricochet vs. The Club, Bayley and Nikki Cross in the Beat the Clock challenge, and a main event with Roman Reigns and a mystery partner vs. Shane McMahon & Drew McIntyre.

The three hours were:

8 p.m. 2.38 million viewers
9 p.m. 2.35 million viewers
10 p.m. 2.32 million viewers

[Serujuunin]

How can they tell demographics from ratings? Like how do they know male from female viewers? If there are men and women in the same house watching it on different TVs, can they tell? I’ve just always been curious.

Can they tell that I’m watching it as a woman?

[Big Red Machine]

How can they tell demographics from ratings? Like how do they know male from female viewers? If there are men and women in the same house watching it on different TVs, can they tell? I’ve just always been curious.

Can they tell that I’m watching it as a woman?

People with Nielsen boxes fill out personal notebooks with who watched what in addition to the box's recording.

[Serujuunin]

How can they tell demographics from ratings? Like how do they know male from female viewers? If there are men and women in the same house watching it on different TVs, can they tell? I’ve just always been curious.

Can they tell that I’m watching it as a woman?

People with Nielsen boxes fill out personal notebooks with who watched what in addition to the box's recording.

Ooooh that must be a States thing then.

[KILLdozer]

How can they tell demographics from ratings? Like how do they know male from female viewers? If there are men and women in the same house watching it on different TVs, can they tell? I’ve just always been curious.

Can they tell that I’m watching it as a woman?

People with Nielsen boxes fill out personal notebooks with who watched what in addition to the box's recording.

Ooooh that must be a States thing then.

Get out of my house Nielsen! Well, I don't have one...but you get the idea lol.