NXT and AEW Ratings Up on non-competitive days

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cero2k
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NXT and AEW Ratings Up on non-competitive days

Post by cero2k » Sep 3rd, '20, 16:04

AEW DYNAMITE TOPS 900K VIEWERS FOR ALL OUT GO-HOME SHOW
src: https://www.f4wonline.com/aew-news/aew- ... how-319286

With Wednesday all to itself in terms of live wrestling, last night's All Out go-home episode of AEW Dynamite averaged 928,000 viewers on TNT, matching February 5 for the show's fourth highest total of 2020.

That was up 14.1 percent from last week when the show aired on Thursday night.

In the 18-49 demo, Dynamite averaged a 0.36 rating, up 24.1 percent from last week and matching the highest number in that category since January 15. The show was eighth for the night on cable in the demo. It was only topped by two NBA playoff games that both aired against different portions of Dynamite, the episode of SportsCenter that aired after the later game, an episode of Real Housewives of Beverly Hills, and news programming that was up from usual levels as we get closer to the November election.

A replay of Tuesday's NXT aired on SyFy and finished 125th in the 18-49 demo with a 0.04 rating. It averaged 183,000 total viewers, so it likely had little impact on the AEW number.

The total combined audience for NXT and AEW this week was 1.777 million viewers. That's the highest since November of last year and the third highest ever, but it's also with the show airing on two separate nights as compared to head-to-head like they usually do.

In the individual demos, as compared to last Thursday, Dynamite did: women 18-49 -- 0.21 (up 10.5 percent), men 18-49 -- 0.51 (up 30.8 percent and fourth overall on cable), people 18-34 -- 0.23 (up 21.1 percent), females 12-34 -- 0.10 (down 28.6 percent), males 12-34 -- 0.28 (up 12 percent), people 25-54 -- 0.43 (up 30.3 percent), and people over 50 -- 0.35 (up 16.7 percent).

Next Wednesday, AEW gets the night to itself again for the post-All Out edition of Dynamite. NXT will air on Tuesday again next week due to the NHL playoffs.

Here's a look at the last 10 weeks of overall viewership and 18-49 ratings for both shows:
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WWE NXT RATINGS UP FOR TUESDAY EPISODE, IRON MAN MATCH
https://www.f4wonline.com/nxt-news/wwe- ... tch-319191

Airing to an unfamiliar night -- but unopposed by AEW Dynamite for the third straight week -- NXT on USA Network was up three percent in overall viewership from last Wednesday's show, averaging 849,000 viewers.

It was the second highest audience for NXT this year, just trailing the episode two weeks ago that averaged 853,000 viewers.

Last night's NXT was headlined by Finn Balor, Adam Cole, Johnny Gargano, and Tommaso Ciampa facing off in a four-way Iron Man match for the vacant NXT Championship. The match ended in a two-way tie between Balor and Cole, setting up a singles match between them for the title next week.

Perhaps more importantly, NXT did a 0.26 rating in the 18-49 demo and finished 10th overall on cable in that category, the highest the show has finished since the first couple of weeks on USA. That rating was up 8.3 percent from last week and is the highest for NXT since December 18 of last year.

In the individual demo categories, the ratings -- as compared to last week,were: women 18-49 -- 0.19 (up 11.8 percent), men 18-49 -- 0.33 (up 10 percent), people 18-34 -- 0.14 (even); females 12-34 -- 0.11 (up 120 percent); males 12-34 -- 0.18 (down 10 percent); people 25-54 -- 0.30 (up 7.1 percent), and people over 50 -- 0.40 (down 2.4 percent).

News coverage was slightly up from what those shows usually do on Wednesday nights against NXT. There was also an NHL game airing opposite the show that did 1.2 million viewers on NBC Sports Network.

AEW Dynamite will air in its regular time slot tonight with NXT airing a repeat broadcast of last night's show on SyFy.

NXT will again air on Tuesday next week due to the NHL playoffs.
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cero2k
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Re: NXT and AEW Ratings Up on non-competitive days

Post by cero2k » Sep 3rd, '20, 16:05

takeaway: NXT should move to tuesdays and let both shows thrive
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Re: NXT and AEW Ratings Up on non-competitive days

Post by Big Red Machine » Sep 3rd, '20, 22:10

cero2k wrote: Sep 3rd, '20, 16:05 takeaway: NXT should move to tuesdays and let both shows thrive
Seems good.

Worth noting, didn't AEW originally want Tuesdays but couldn't have it because of the NBA?
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Re: NXT and AEW Ratings Up on non-competitive days

Post by cero2k » Sep 4th, '20, 09:29

Big Red Machine wrote: Sep 3rd, '20, 22:10
cero2k wrote: Sep 3rd, '20, 16:05 takeaway: NXT should move to tuesdays and let both shows thrive
Seems good.

Worth noting, didn't AEW originally want Tuesdays but couldn't have it because of the NBA?
yeap, moving Dynamite is a TNT decision, but I think WWE has more power on USA to ask for Tuesday
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Re: NXT and AEW Ratings Up on non-competitive days

Post by Big Red Machine » Sep 4th, '20, 10:00

cero2k wrote: Sep 4th, '20, 09:29
Big Red Machine wrote: Sep 3rd, '20, 22:10
cero2k wrote: Sep 3rd, '20, 16:05 takeaway: NXT should move to tuesdays and let both shows thrive
Seems good.

Worth noting, didn't AEW originally want Tuesdays but couldn't have it because of the NBA?
yeap, moving Dynamite is a TNT decision, but I think WWE has more power on USA to ask for Tuesday
It depends what else is on USA that night. In Dynamite's case the move is for the best because otherwise they'd constantly be preempted.

In related news, David Bixenspan on part 2 of the Between The Sheets ECW on TNN Patreon brought up the often-forgotten point that while USA certainly cares about the demos, a huge part of the reason they have WWE on their network (and especially why they brought them back in 2005, but even more so now) is that USA needs WWE to boost their total viewers numbers because they like to be able to say that they're the #1 cable network (or non-news/sports cable network, or whatever), so while AEW might beat NXT (or Raw, for that matter) in the demo, USA doesn't care about that anywhere near as much as they care about WWE's ability to boost their total viewership numbers above whatever a replacement program would be doing.
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